Activity
- •Completed 20 dials targeting your Kaseya list.
- •Connected with 11 prospects, leading to 2 conversations.
- •Successfully booked 1 meeting from conversations.
- •Identified a high number of bad or wrong numbers, impacting efficiency.
Metrics
- •Dials: 20, Connects: 11 (55% connect rate)
- •Conversations: 2 (18% conversation rate), Meetings: 1 (50% meeting rate)
- •One meeting booked with Peppertree Technology Solutions.
- •Average call duration of connects was short, indicating quick disqualification or wrong numbers.
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| Aura Kaseya List | 20 | 11 | 2 | 1 |
Dispositions
- •Bad/Wrong Number8
- •Connected7
- •Busy1
- •Not Qualified1
- •Send More Info1
- •Using Competitor1
- •Connected - Meeting Booked1
Client feedback
- •A significant portion of numbers were bad or incorrect.
- •Some prospects indicated they are not currently looking for new solutions or requested follow-up at a later date.
- •One prospect is actively using a competitor.
- •Good reception when we connected with decision-makers.
Bottlenecks
- •High percentage of incorrect or bad phone numbers on the current list.
- •List quality is impacting connect rates and overall efficiency.
Next actions
- •Immediately auditing and cleaning the current Kaseya prospect list.
- •Prioritizing reaching out to prospects who requested more info or a future callback.
- •Strategizing on messaging to better articulate value proposition early in calls.
- •Exploring additional data sources for higher quality contact information.
Action items by department
List Building
- •Audit and clean the current Kaseya list.
- •Source new, verified contact data.
Strategy
- •Review current messaging and script for early disqualification and value communication.
Cold Calling
- •Focus on follow-ups for 'Send More Info' and 'Busy' dispositions.
- •Reinforce handling objections around 'not looking for new solutions'.
Client
- •Provide insights on ideal customer profile refinement.
Hi Aura Team,
We wanted to share a quick recap of our cold calling efforts on your behalf for the past week. We executed 20 dials targeting the Aura Kaseya List, resulting in 11 connects and 2 conversations. We're pleased to report that this activity led to one booked meeting with Peppertree Technology Solutions, which is a fantastic start and shows the potential when we connect with the right prospects.
While we secured a meeting, we observed a significant number of bad or incorrect phone numbers, which impacted our overall connect rate. This data cleanliness issue is a primary bottleneck we're addressing to improve efficiency and focus on quality engagements moving forward. We also noted some prospects were not ready for new solutions or requested follow-up at a later date.
Moving forward, we are immediately initiating an audit and clean-up of the Kaseya list with our List Building department to ensure higher quality data. Our Strategy team will also review our messaging to enhance our value proposition as we continue to reach out. We're committed to optimizing this outreach and will keep you closely informed of our progress. We will be prioritizing follow-ups for those who requested more information or future calls.
The BizDev Labs team