Activity
- •We completed 201 dials on your behalf, focusing on decision-makers.
- •A total of 9 prospects connected with our cold callers.
- •Conversations exceeding 60 seconds were held with 4 prospects.
- •We recorded multiple 'Not Qualified' and 'Bad/Wrong Number' dispositions.
- •Voicemails were a common outcome for many dials.
Metrics
- •We made 201 dials, resulting in 9 connects (4.5% connect rate).
- •Out of 9 connects, 4 turned into conversations (44.4% conversation rate).
- •We booked 0 meetings from these conversations (0% meeting rate).
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| Warehouse List 2 | 201 | 9 | 4 | 0 |
Dispositions
- •No answer185
- •Connected4
- •Not Qualified4
- •Left voicemail3
- •Bad/Wrong Number3
- •Wrong number1
- •Send More Info1
Client feedback
- •Several prospects indicated they were not the right contact for storage solutions.
- •One prospect was unemployed, making them not qualified.
- •Some numbers dialed were incorrect or led to individuals not associated with the prospect.
- •A few prospects currently handle logistics and storage internally.
Bottlenecks
- •High volume of 'no answers' is impacting connect rates.
- •Significant number of wrong or unqualified numbers on the provided list.
- •Prospects often not directly responsible for storage solutions.
- •Lack of immediate interest in external storage appears to be a factor.
Next actions
- •We'll be refining our targeting to improve connect rates.
- •We need to refresh and clean up the current prospect list.
- •We'll work on messaging to better qualify prospects upfront.
- •For 'Send More Info' as an outcome, we need to ensure follow-up collateral is ready.
- •Exploring alternative contact methods for prospects not reachable by phone.
Action items by department
List Building
- •Audit existing prospecting list for accuracy and relevance.
- •Research and acquire new, more granular lists based on ICP adjustments.
Strategy
- •Review ICP to better align with decision-makers for storage solutions.
- •Develop refined qualifying questions for cold calls.
Cold Calling
- •Implement new talk tracks to address common objections regarding internal storage.
Customer Success
- •Work with client to understand their specific target personas and pain points.
Client
- •Provide updated contact lists, especially direct lines for relevant roles.
- •Share existing marketing collateral for 'Send More Info' requests.
Hi team at Warehouse Anywhere,
We wanted to share an update on our cold calling efforts for the past week. We've made 201 dials on your behalf, connecting with 9 prospects, and having meaningful conversations with 4 of them. While we didn't book any meetings this week, we're gaining valuable insights into the market.
Our initial outreach focused on the "Warehouse List 2" sequence, seeing 201 dials and 9 connects. A significant portion of our calls resulted in no answer or incorrect numbers, suggesting potential issues with list hygiene and targeting. We also encountered prospects who manage their logistics internally or are not the direct decision-makers for external storage solutions, as well as a few who were simply not qualified.
We're taking these learnings to heart and are already working on several adjustments. We'll be refining our targeting, cleaning up our lists, and developing more focused messaging to improve our connect and conversation rates moving forward. We're committed to optimizing our approach to deliver better results for you.
The BizDev Labs team