Activity
- •Dials made across your MSP Expo Party List target accounts.
- •Engaged in 24 live connects, leading to conversations with decision-makers and gatekeepers.
- •Successfully converted 11 connects into meaningful conversations.
- •Identified several prospects using competitor solutions or not qualified for Aura's offerings.
Metrics
- •Connect Rate: 5.2% (24 Connects / 462 Dials)
- •Conversation Rate: 45.8% (11 Conversations / 24 Connects)
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| Aura MSP Expo Party List | 462 | 24 | 11 | 0 |
Dispositions
- •No answer432
- •Connected11
- •Not Qualified9
- •Bad/Wrong Number5
- •Gatekeeper2
- •Using Competitor2
- •Busy1
Client feedback
- •Many prospects were not available, resulting in a high number of 'no answers'.
- •Some prospects indicated they were not a good fit (e.g., retired, focused on other solutions).
- •A couple of prospects requested email follow-up or a callback at a later date.
Bottlenecks
- •Low connect rate due to high volume of 'no answers' and unoptimized numbers.
- •Some prospects identified as not qualified or using competitors, indicating potential list quality issues.
Next actions
- •Continue to dial listed prospects, focusing on optimal call times identified.
- •Refine messaging to address common objections around current solutions.
- •Work with List Building to evaluate and enhance future prospect lists.
Action items by department
List Building
- •Review and optimize prospect phone numbers for higher connect rates.
- •Refine targeting for future lists to improve qualification rates.
Strategy
- •Develop more tailored responses for competitor objections.
- •Craft new value propositions addressing 'not qualified' feedback.
Cold Calling
- •Focus on improving conversation to meeting conversion rate.
- •Implement strategies to overcome gatekeeper obstacles.
Client
- •Provide insights on ideal customer profile refinement.
- •Share specific competitor information and common objections.
Hi Aura team,
We're checking in with a quick update on our cold calling efforts for the MSP Expo Party List. Over the last few days, we've completed a total of 462 dials, resulting in 24 live connects and 11 conversations. While we haven't booked any meetings yet, the conversations are providing valuable insights into prospect needs and common objections.
Our current connect rate stands at 5.2%, with a conversation rate of 45.8% from those we connected with. A significant portion of calls were met with no answer, highlighting opportunities for optimization. We also encountered some prospects who were either not qualified for your offerings or were already using a competitor's solution.
Moving forward, we'll continue our outreach on this list while actively working with our List Building and Strategy teams to improve targeting and refine our pitch. We'll also collaborate with you to better understand the nuances of the "not qualified" feedback and integrate specific competitor insights into our scripts. We're committed to turning these connections into tangible opportunities.
The BizDev Labs team