Activity
- •Dials made: 8 attempts to reach prospects
- •Connects achieved: 3 prospects picked up the phone
- •Conversations held: 2 discussions lasted over 60 seconds
- •Meetings booked: 0 new meetings scheduled
- •Engaged with CISOs from various companies
Metrics
- •Dials: 8, Connects: 3, Conversations: 2, Meetings: 0
- •Connect rate: 37.5% (3 Connects / 8 Dials)
- •Conversation rate: 66.7% (2 Conversations / 3 Connects)
- •Meeting rate: 0% (0 Meetings / 2 Conversations)
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| Artemis BlackHat List | 8 | 3 | 3 | 0 |
Dispositions
- •Bad/Wrong Number5
- •Not Qualified3
Client feedback
- •Several prospects indicated wrong numbers or requested email-only contact.
- •Prospects were not always qualified for Artemis's services or had existing solutions.
- •Resistance encountered regarding attendance at the Black Hat conference.
Bottlenecks
- •High rate of bad/wrong numbers on the prospect list.
- •Prospects indicating they prefer email or are not the right contact.
- •Difficulty in connecting with qualified decision-makers.
Next actions
- •Cleanse the prospect list to remove bad numbers.
- •Refine targeting to focus on more relevant leads.
- •Develop email follow-up strategies for prospects who prefer that channel.
- •Adjust messaging to address common objections encountered.
Action items by department
List Building
- •Review and cleanse the 'Artemis BlackHat List'.
- •Source new, verified contact numbers.
Strategy
- •Re-evaluate ideal customer profile (ICP) based on feedback.
- •Refine positioning and objection handling.
Email
- •Draft tailored email sequences for prospects requesting email communication.
Hi Artemis,
We're writing to share an update on our cold calling efforts for the week of July 6th, focusing on the Artemis BlackHat List. We made 8 dials, resulting in 3 connects and 2 conversations. While we didn't book any meetings this week, we've gathered valuable insights from these interactions.
A key theme we observed was a high number of bad or wrong numbers, which impacted our connect rate. We also encountered prospects who were either not qualified or preferred communication via email, as well as some who indicated they would not be attending Black Hat. This feedback is crucial for refining our approach.
Moving forward, we'll be working closely with our List Building team to improve data quality and our Strategy team to fine-tune our messaging and targeting. We'll also be preparing email follow-ups for prospects who expressed a preference for that channel. We remain committed to optimizing our outreach and will keep you informed of our progress.
The BizDev Labs team