Activity
- •3 dials made to target prospects
- •3 prospects connected with our cold caller
- •3 conversations held with decision-makers
- •1 meeting booked for further discussion
- •Identified several prospects as not qualified for partnership services
Metrics
- •3 Dials, 3 Connects, 3 Conversations, 1 Meeting Booked
- •100% connect rate (3/3)
- •100% conversation rate (3/3)
- •33% meeting rate (1/3)
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| Impartner HubSpot Target List | 3 | 3 | 3 | 1 |
Dispositions
- •Not Qualified2
- •Connected - Meeting Booked1
Client feedback
- •One meeting was successfully booked with a Head Delivery Client Partner at Zensar Technologies.
- •Prospects at CBRE and AMPCUS indicated they do not have a current need for partnership services.
- •Difficulty in identifying the correct internal contact for partnership discussions at some companies.
- •Some prospects mentioned already having mature partnership strategies or using existing solutions.
Bottlenecks
- •Difficulty in identifying the specific contact responsible for partnerships within larger organizations.
- •Some prospects already have established solutions or mature partner landscapes, leading to 'not qualified' dispositions.
Next actions
- •Continue outreach to the Impartner HubSpot Target List.
- •Refine targeting to focus on companies actively seeking new partnership opportunities.
- •Explore deeper into prospect's organization structures to identify relevant decision-makers for partnerships.
- •Strategize on handling objections related to existing partnership solutions.
Action items by department
List Building
- •Review and refine criteria for identifying ideal customer profiles, focusing on firms actively seeking partnerships.
- •Include more data points to identify relevant contact for partnership discussions.
Strategy
- •Develop more tailored messaging to address prospects with existing partnership solutions.
- •Create strategies for navigating organizations to find the correct decision-makers.
Cold Calling
- •Incorporate new objection handling techniques for prospects with mature partnership landscapes.
- •Focus on discovery questions to uncover hidden needs for partnership program enhancement.
Hi team Impartner,
We wanted to send a quick recap of our cold calling activity for you this past week. We placed 3 dials, resulting in 3 connects and 3 conversations. We're very pleased to report that we secured 1 meeting in this initial batch of calls, demonstrating strong potential for the campaign.
Our current connect rate and conversation rate are both at an excellent 100%, leading to a 33% meeting rate. We've been primarily working through the 'Impartner HubSpot Target List' sequence. While we've seen success in booking a meeting, we also encountered some prospects who were not qualified, often due to existing solutions or a lack of internal need for new partnerships.
We observed that identifying the right contact for partnership discussions within some organizations can be a bottleneck. However, we're actively working to refine our approach and improve our targeting. The BizDev Labs team has already started discussing new strategies for list building and call messaging to address these points and continue driving positive results.
The BizDev Labs team