Activity
- •We completed 20 dials targeting your Kaseya list.
- •Connected with 11 prospects, leading to 2 conversations.
- •Successfully booked 1 meeting, a win for continued engagement.
- •Encountered a high number of bad/wrong numbers, indicating list quality issues.
- •Objections varied, including 'not qualified' and 'using competitor'.
Metrics
- •Dials: 20
- •Connects: 11 (55% connect rate)
- •Conversations: 2 (18% conversation rate)
- •Meetings: 1 (50% meeting rate from conversations)
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| Aura Kaseya List | 20 | 11 | 2 | 1 |
Dispositions
- •Bad/Wrong Number8
- •Connected7
- •Busy1
- •Not Qualified1
- •Send More Info1
- •Using Competitor1
- •Connected - Meeting Booked1
Client feedback
- •Several prospects indicated bad or wrong numbers, impacting efficiency.
- •One prospect was 'Not Qualified', suggesting some targeting refinement may be needed.
- •Another prospect reported 'Using Competitor', highlighting market positioning.
- •A prospect was 'Busy' and requested an email, indicating a need for multi-channel follow-up.
Bottlenecks
- •A significant portion of the list contains bad or wrong numbers.
- •Prospects are often busy or prefer email, reducing live conversation opportunities.
Next actions
- •We will prioritize validating phone numbers for future outreach.
- •We're developing updated email templates for prospects who prefer written communication.
- •We'll analyze feedback on 'Not Qualified' prospects to refine targeting.
- •We need to follow up on the 'Send More Info' request.
Action items by department
List Building
- •Review and cleanse the Kaseya list for invalid numbers.
- •Implement more rigorous validation checks for new lists.
Email
- •Develop tailored email follow-up templates for 'Busy' and 'Send More Info' dispositions.
Strategy
- •Analyze 'Not Qualified' feedback to refine ICP and messaging.
- •Review competitive landscape given 'Using Competitor' disposition.
Hi team Aura,
We wanted to share a quick update on our cold calling efforts from the past week. We initiated 20 dials on your Kaseya list, resulting in 11 connects and 2 meaningful conversations. We're pleased to report that we successfully booked one meeting, which is a great start and provides positive momentum for the campaign.
While we had a good connect rate, we encountered a noticeable number of bad or wrong numbers, which impacted our overall efficiency. This suggests an area for improvement in our list quality that we're actively addressing. We also observed some common objections, such as prospects being busy or already utilizing a competitor's services.
Moving forward, we're focusing on refining our approach based on this feedback. We’ll be working to enhance the accuracy of our lists and create more effective multi-channel follow-up strategies for specific dispositions. We're committed to optimizing our outreach to maximize conversions and generate more high-quality meetings for you.
The BizDev Labs team