Activity
- •We completed 134 dials on your behalf, focusing on Technical Writer and similar roles.
- •Connected with 4 prospects, leading to 1 conversation.
- •One prospect, Eric Feingold, expressed interest in a follow-up after July 28th.
- •Encountered common objections related to timing and direct interest.
Metrics
- •Dials: 134, Connects: 5, Conversations: 1, Meetings: 0
- •Connect rate: 3.7%, Conversation rate: 20%
- •Meeting rate: 0%
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| GitBook Tech Write Titles | 134 | 5 | 1 | 0 |
Dispositions
- •No answer127
- •Connected4
- •Bad/Wrong Number2
- •Not Qualified1
Client feedback
- •Many prospects were Technical Writers and seemed to fit the ICP, but were difficult to reach.
- •Some indicated they were too busy or out of office, suggesting timing challenges.
- •One bad number and one not qualified call point to minor list quality issues.
- •A contact at Mastercard showed potential interest for a follow-up later in the month.
Bottlenecks
- •Low connect rate indicates challenges in reaching prospects directly.
- •Voicemails and no answers are the primary outcomes.
- •One bad number and one unqualified prospect suggest slight issues with list accuracy.
Next actions
- •Continue to dial into the 'GitBook Tech Write Titles' sequence.
- •Prioritize follow-up with Eric Feingold post-July 28th.
- •Analyze call recordings for patterns in prospect availability and common objections.
- •Explore alternative contact strategies for hard-to-reach prospects.
Action items by department
List Building
- •Review list for accuracy, especially regarding phone numbers.
Strategy
- •Develop tactics to improve connect rates and engagement.
- •Refine targeting based on ICP signals from conversations.
Cold Calling
- •Implement new strategies for leaving voicemails and handling gatekeepers.
Hi GitBook team,
We're providing an update on our cold outreach efforts for the past week. We completed a total of 134 dials targeting Technical Writer roles and similar profiles. While the connect rate was low, we did manage to connect with 5 prospects, leading to 1 valuable conversation. A notable mention is Eric Feingold from Mastercard, who expressed interest in a follow-up after July 28th, providing a clear next step for us.
Our metrics show a connect rate of 3.7% and a conversation rate of 20% among those connected. The primary disposition was "no answer," indicating that reaching prospects directly continues to be a challenge. We also encountered a couple of bad numbers and one prospect who was not qualified, which we'll address in future outreach.
We're continuing to refine our approach to improve our connect rates and generate more conversations. Next steps include persistent follow-up on promising leads, and our internal teams will be working to optimize our lists and strategies. We'll keep you posted on our progress and any further insights we uncover.
The BizDev Labs team