Activity
- •We completed 454 cold calls on your behalf.
- •We connected with 21 prospects, leading to 5 conversations.
- •One meeting was successfully booked this week.
- •Key themes include significant voicemail volume and several wrong numbers.
Metrics
- •Connect rate: 4.6% (21 Connects / 454 Dials)
- •Conversation rate: 23.8% (5 Conversations / 21 Connects)
- •Meeting rate: 20.0% (1 Meeting / 5 Conversations)
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| Aura Kaseya List | 454 | 21 | 5 | 1 |
Dispositions
- •No answer418
- •Connected14
- •Bad/Wrong Number12
- •Not Qualified4
- •Busy3
- •Send More Info1
- •Using Competitor1
- •Connected - Meeting Booked1
Client feedback
- •Most calls resulted in voicemails, indicating a need to optimize our dialing windows.
- •A notable number of prospects indicated 'Bad/Wrong Number', suggesting potential list hygiene issues.
- •Some prospects were 'Not Qualified' or 'Using Competitor', highlighting areas for refining targeting criteria or messaging.
- •One prospect, Mike B. from Peppertree Technology Solutions, booked a meeting to discuss protecting personal devices without MDM.
Bottlenecks
- •High volume of 'no answers' suggests we need to revisit optimal calling times.
- •A significant number of 'bad/wrong numbers' points to potential issues with list accuracy.
- •Some prospects indicated they were 'not qualified' or 'using a competitor', suggesting our targeting or initial messaging could be more refined.
Next actions
- •We will adjust our dialing strategy to target more responsive timeslots.
- •We will audit the list for accuracy and identify patterns in incorrect numbers.
- •We will refine our initial pitch to better qualify prospects upfront and address common objections.
- •We will implement follow-up for 'Send More Info', 'Busy', and 'Using Competitor' dispositions.
- •We will prepare the booked meeting with Mike B. and send a confirmation to Adrian.
Action items by department
Cold Calling
- •Adjust dialing patterns to maximize connect rates.
- •Refine initial pitch based on feedback and common objections.
List Building
- •Review and cleanse the 'Aura Kaseya List' for inaccurate numbers.
- •Identify sources of invalid contact information for future list generation.
Strategy
- •Analyze 'Not Qualified' and 'Using Competitor' feedback to refine ICP and messaging.
- •Develop more robust pre-qualification criteria.
Email
- •Craft and send information requested by 'Send More Info' prospects.
Customer Success
- •Ensure smooth handover and preparation for the booked meeting with Mike B..
Hi Team Aura,
We wanted to share a quick update on our cold calling efforts from this week. We ran one sequence, 'Aura Kaseya List', performing 454 dials in total. We had some good conversations, which led to a booked meeting, but also identified areas for improvement.
Overall, the connect rate was 4.6% and our conversation rate was 23.8%. Out of the 5 conversations we had, we successfully booked one meeting. We did encounter a high number of 'no answers' and some 'bad/wrong numbers' which we'll address in our strategy moving forward.
We're seeing an opportunity to refine our targeting and messaging based on the feedback received. We've outlined specific next steps for our teams to optimize performance and ensure higher quality engagement in the coming weeks.
We're committed to continuously improving our outreach and look forward to even better results ahead. We'll be in touch soon with another update.
Best,
The BizDev Labs team