Activity
- •Made 7 dial attempts targeting whitepaper downloaders.
- •Connected with 2 prospects, qualifying one as a wrong number.
- •Engaged in 1 conversation that lasted over 60 seconds.
- •Successfully booked 1 meeting with a Senior Project Manager at GenDx Products.
- •Discovered a new diagnostics project is in the works for one prospect, confirming future clinical study needs.
Metrics
- •Dials: 7, Connects: 2, Conversations: 1, Meetings: 1
- •Connect Rate: 28.6% (2/7)
- •Conversation Rate: 50.0% (1/2)
- •Meeting Rate: 100% (1/1)
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| RDI - Whitepaper downloaders | 7 | 1 | 1 | 1 |
Dispositions
- •No answer5
- •Wrong number1
- •Connected - Meeting Booked1
Client feedback
- •One prospect indicated they are not currently handling clinical trials but will in 2-3 years.
- •One conversation uncovered a complete misdial for another company.
- •Some numbers appear to be incorrect or outdated for the target contacts.
Bottlenecks
- •Several contacts resulted in no answer, suggesting potential data quality issues.
- •An instance of wrong number indicates gaps in contact information accuracy.
Next actions
- •Continue outreach to the remaining whitepaper downloaders.
- •Verify contact details for prospects before dialing.
- •Strategize on re-engaging prospects who are 2-3 years out.
- •Prepare comprehensive notes for the upcoming meeting with Dirk Geerts.
Action items by department
List Building
- •Review and cleanse the 'Whitepaper downloaders' list.
- •Prioritize contact verification for future calling.
Customer Success
- •Ensure smooth handover of the booked meeting details.
- •Gather more context for the GenDx meeting to optimize the outcome.
Strategy
- •Develop a nurture plan for long-term prospects (e.g., 2-3 years out).
Hi RDI Team,
We're checking in with an update on our cold calling efforts for this past week. We made 7 dials, resulting in 2 connects and 1 significant conversation, which successfully led to 1 booked meeting. The primary sequence we focused on was 'RDI - Whitepaper downloaders,' yielding our first booked meeting with a Senior Project Manager at GenDx Products.
Our connect rate was 28.6%, and we're pleased to report a 100% meeting rate from our qualified conversations. We did encounter some data quality issues, with a number of 'no answers' and one 'wrong number' disposition. This suggests we need to refine our contact information before dialing.
Looking ahead, we'll continue working through the existing lists while our List Building team reviews and verifies contact data. We're also strategizing on how to best nurture prospects who are interested but not yet ready for immediate engagement. We're excited about the meeting booked and will ensure all details are seamlessly transferred and supported by our Customer Success team. We've included a breakdown of our activity, metrics, and next steps below.
The BizDev Labs team