Activity
- •Dials made: 16
- •Connected with 12 prospects from the MSP Expo prospecting list
- •Engaged in 5 conversations lasting over 60 seconds
- •Identified several prospects as 'Not Qualified' due to retirement or lack of need
- •Encountered a few bad numbers preventing connection
Metrics
- •Dials: 16
- •Connects: 12 (75% connect rate)
- •Conversations: 5 (41.7% conversation rate)
- •Meetings: 0 (0% meeting rate)
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| Aura MSP Expo Party List | 16 | 12 | 5 | 0 |
Dispositions
- •Connected6
- •Not Qualified4
- •Bad/Wrong Number3
- •Busy1
- •Gatekeeper1
- •Using Competitor1
Client feedback
- •Several prospects indicated they were retired or not actively seeking new services
- •Some prospects were in the middle of projects and preferred email follow-ups
- •One prospect is using a competitor
- •General sentiment indicates the offer may not align with current priorities for some contacts
Bottlenecks
- •High number of prospects identified as 'Not Qualified' or retired
- •Challenges in converting conversations to meetings
- •Need to refine targeting for prospects from the MSP Expo list
Next actions
- •Follow up via email with prospects who requested it
- •Revisit targeting criteria for future outreach from the MSP Expo list
- •Analyze call transcripts for common objections and refine pitch
- •Prioritize follow-ups for prospects open to future conversations
Action items by department
Strategy
- •Review 'Not Qualified' dispositions to refine ICP and messaging
- •Develop alternative angles for engaging semi-retired or less active MSPs
Cold Calling
- •Focus on improving meeting conversion rate from conversations
- •Adapt call scripts to address common objections on relevance
Email
- •Draft tailored follow-up emails for prospects who requested them
List Building
- •Examine MSP Expo list for potential segmenting based on activity level
Hi Aura team,
We wanted to share an update on the 16 cold calls we conducted from the MSP Expo Party List. We connected with 12 prospects, leading to 5 conversations. While we haven't booked any meetings yet, we gathered valuable feedback. We're observing a strong connect rate from this list, indicating good contact quality.
The primary challenge we're encountering is around qualification. Several prospects indicated they are either retired, semi-retired, or not actively seeking new services, leading to a high percentage of 'Not Qualified' dispositions. Some prospects also requested email follow-ups due to being busy with current projects.
We are taking steps to address these observations. Our strategy team will be reviewing the ICP alignment for the MSP Expo list, and our cold calling team will be working on refining the pitch to better resonate with this audience. We'll also be sure to send out those requested email follow-ups. We appreciate your continued partnership as we optimize this outreach.
The BizDev Labs team