Activity
- •Made 11 dial attempts, connecting with 9 prospects
- •Engaged in 4 conversations lasting over 60 seconds
- •Successfully booked 1 meeting with a promising prospect
- •Encountered prospects using competitors or deeming themselves not qualified
- •Identified several instances of bad or wrong numbers in the current list
Metrics
- •Dials: 11, Connects: 9, Conversations: 4, Meetings: 1
- •Connect Rate: 81.8% (9/11)
- •Conversation Rate: 44.4% (4/9)
- •Meeting Rate: 25.0% (1/4)
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| Firm 360 3+ Firm Active List | 11 | 9 | 4 | 1 |
Dispositions
- •Connected3
- •Not Qualified2
- •Bad/Wrong Number2
- •Using Competitor2
- •Gatekeeper1
- •Connected - Meeting Booked1
Client feedback
- •One booked meeting, despite the prospect recently switching in-house billing systems
- •Several prospects indicated they are not qualified or are currently using a competitor
- •Noted instances where prospects did not recognize Firm 360
- •Multiple bad/wrong numbers suggest potential list quality issues
Bottlenecks
- •Data quality: Several bad/wrong numbers observed.
- •Prospect education: Some prospects unaware of Firm 360.
- •Competitive landscape: Facing direct competition frequently.
Next actions
- •Continue outreach to the 'Firm 360 3+ Firm Active List'.
- •Cross-reference lists for potential data inaccuracies.
- •Highlight key differentiators from competitors in future outreach.
- •Follow up on positive conversations and warm leads.
Action items by department
List Building
- •Review and cross-reference phone numbers in the 'Firm 360 3+ Firm Active List'.
- •Identify and flag bad/wrong numbers for cleanup.
Strategy
- •Refine messaging to address competitor mentions.
- •Develop concise talking points on Firm 360's unique value proposition.
Cold Calling
- •Focus on delivering clear value proposition early in calls.
- •Attempt to gather more intelligence on current solutions used by prospects.
Hi team,
We wanted to provide you with an update on last week's cold calling efforts for Firm360. We made 11 dial attempts and successfully connected with 9 prospects. Out of these connections, we had 4 conversations, leading to one booked meeting – a fantastic start! The 'Firm 360 3+ Firm Active List' was our primary focus for this outreach.
We're seeing a healthy connect rate of 81.8% and a conversation rate of 44.4%, with a meeting rate of 25% from conversations. The positive news is securing a meeting with Joseph T., who, despite recently switching their in-house billing system, showed enough interest for a product specialist discussion. This indicates that even established firms are open to exploring new solutions when the value is clear.
On the other hand, we encountered some challenges, including several bad or wrong numbers on the list, and a few prospects who were either not qualified or already using a competitor. Some prospects also seemed unfamiliar with Firm 360. To address this, our List Building team will be reviewing the numbers, and our Strategy department will refine messaging to better position Firm 360 against competitors and highlight areas where our solution truly shines. We'll continue pushing forward with the active list while incorporating these refinements into our ongoing outreach.
We're optimistic about the initial results and are taking proactive steps to optimize our approach based on this early feedback. We’ll keep you posted on our progress.
Best regards,
The BizDev Labs team