Activity
- •Dials made: 676 targeting CX and Operations leaders
- •Engaged in 52 connects with prospects
- •Had 45 conversations lasting over 60 seconds
- •Booked 0 meetings from these conversations
Metrics
- •Connect rate: 7.7% (52 Connects / 676 Dials)
- •Conversation rate: 86.5% (45 Conversations / 52 Connects)
- •Meeting rate: 0.0% (0 Meetings / 45 Conversations)
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| LivePro (G2 List) | 676 | 52 | 45 | 0 |
Dispositions
- •No answer595
- •Not Qualified44
- •Bad/Wrong Number28
- •Gave Referral3
- •Send More Info2
- •Connected1
- •Gatekeeper1
- •Wrong number1
- •Using Competitor1
Client feedback
- •Significant number of wrong numbers encountered
- •Several prospects indicated they are not the correct contact person
- •Some prospects expressed being too busy or not interested at this time
- •A few referrals were given, pointing to other contacts or departments
Bottlenecks
- •High number of wrong or unqualified numbers in the list
- •Difficulty reaching decision-makers or relevant contacts
- •Lack of immediate interest from connected prospects for a demo
- •Prospects often misidentified as direct responsibles for call center tech
Next actions
- •Refine targeting criteria for future lists to improve data quality
- •Develop more tailored initial messaging to quickly qualify prospects
- •Follow up on referrals and 'send more info' requests promptly
- •Brainstorm new angles for value proposition to generate meetings
Action items by department
List Building
- •Review and update current prospect list; prioritize accurate phone numbers and relevant titles.
Strategy
- •Re-evaluate ideal customer profile (ICP) based on disposition feedback.
- •Refine messaging to better align with prospect pain points.
Cold Calling
- •Focus on immediate follow-up for referrals and information requests.
- •Experiment with different opening lines to identify decision-makers faster.
Client
- •Provide insights on current sales collateral and product benefits.
Hi LivePro Team,
We wanted to share a quick update on our cold call campaign for the past month, covering 676 dials. We're committed to transparency and wanted to provide you with insights into our progress, a few challenges we've encountered, and our planned next steps.
Overall, we've achieved a 7.7% connect rate and converted a strong 86.5% of those connects into conversations. While we're seeing good traction in getting prospects to speak with us at length, we haven't secured any meetings yet. The LivePro (G2 List) sequence accounted for all activity, delivering 676 dials, 52 connects, and 45 conversations.
The primary hurdles have been the high number of bad/wrong numbers and prospects who indicate they aren't the right contact for our offering. This suggests a need to refine our targeting and initial pitch to quickly identify relevant decision-makers. We've received a few referrals and requests for more information, which we are actively pursuing. We're confident that with some strategic adjustments, we can begin to convert more conversations into valuable appointments.
Moving forward, our team will be working closely to address these points. Thank you for your continued partnership as we work to optimize this campaign.
The BizDev Labs team