Activity
- •We completed 12 dials targeting CISO and Information Security Specialists.
- •Connected with two prospects, a connect rate of 16.7%.
- •One conversation lasted longer than 60 seconds (8.3% conversation rate).
- •No meetings were booked during this period.
- •One prospect requested more information.
- •Encountered a bad/wrong number for one prospect.
Metrics
- •Total Dials: 12
- •Connects: 2 (16.7% Connect Rate)
- •Conversations: 1 (50% Conversation Rate)
- •Meetings Booked: 0
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| StrikeReady SOC Hiring/Alert Fatigue | 12 | 1 | 0 | 0 |
Dispositions
- •No answer10
- •Send More Info1
- •Bad/Wrong Number1
Client feedback
- •Primarily reached voicemails, indicating potential timing issues or direct line challenges.
- •One connection was a bad/wrong number, suggesting some data hygiene needs.
- •One prospect requested more information via email for later review, indicating interest.
Bottlenecks
- •Overall low connect rate for the dials made.
- •High number of 'no answers' suggests potential issues with contact data or calling times.
- •One bad/wrong number indicates a need for list refinement.
Next actions
- •Refine calling strategy to improve connect rates.
- •Prioritize follow-up for the prospect requesting more information.
- •Analyze call times for better engagement windows.
- •Review and clean prospect list based on feedback.
Action items by department
Cold Calling
- •Adjust calling cadence and times for improved pickups.
List Building
- •Verify and clean contact numbers to reduce bad/wrong numbers.
- •Research optimal calling times for target personas.
Email
- •Draft and send the requested information to Daniel Sanz.
Strategy
- •Review overall outreach approach to optimize connect and conversation rates.
Hi StrikeReady Team,
We're providing an update on our cold calling efforts for the campaign as of July 1st, 2026. We made 12 dials focusing on the "StrikeReady SOC Hiring/Alert Fatigue" sequence. During this initial push, we connected with two prospects, leading to one conversation that lasted over 60 seconds. While we didn't book any meetings this week, we did have one prospect, Daniel Sanz from Deloitte, request more information via email, which is a positive step.
The primary challenge we observed was a high number of "no answers," accounting for 10 out of the 12 dials. This resulted in a connect rate of 16.7%. We also encountered one bad number, indicating a need for some list hygiene. These initial results suggest there's room to optimize our approach to increase live conversations.
Moving forward, we will be refining our calling strategy, including exploring different calling times to improve our connect rates. Our email team will be following up promptly with Daniel Sanz as requested. We'll also be working with our list building team to ensure the accuracy of our contact data to minimize unconnectable calls.
The BizDev Labs team