Activity
- •We completed 34 cold call attempts on your behalf.
- •21 prospects connected with us during this outreach.
- •5 conversations were held lasting over 60 seconds.
- •2 prospects requested more information via email.
- •1 potential follow-up call was scheduled.
- •Key themes included existing competitor use and prospects being busy.
Metrics
- •34 Dials, 21 Connects, 5 Conversations, 0 Meetings Booked.
- •Connect Rate: 61.8% (21/34)
- •Conversation Rate: 23.8% (5/21)
- •Meeting Rate: 0% (0/5)
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| Velocity Engine Sam List | 34 | 21 | 5 | 0 |
Dispositions
- •Bad/Wrong Number11
- •Connected9
- •Not Qualified5
- •Send More Info5
- •Busy2
- •Using Competitor2
Client feedback
- •Several prospects indicated they are using competitor solutions or have built their own tools.
- •Common objections included being busy or unable to speak at the moment, requesting an email instead.
- •A significant number of calls were either wrong numbers or reached someone who was not the prospect.
- •A few prospects expressed interest in receiving more information to review.
Bottlenecks
- •High number of bad/wrong numbers on the list. This negatively impacts efficiency and morale.
- •Prospects often too busy to talk, preferring email for initial information.
- •Many prospects are already using competitors or have in-house solutions, indicating a need for refined value proposition targeting.
Next actions
- •Clean the current calling list to reduce bad numbers and improve targeting.
- •Develop concise email templates for 'send more info' requests, including a clear CTA.
- •Refine the cold call script to better address competitor objections and highlight unique value.
Action items by department
List Building
- •Review and cleanse the 'Velocity Engine Sam List' for inaccurate phone numbers.
- •Implement stricter validation processes for new numbers in future lists.
Strategy
- •Analyze competitor mentions to better position VelocityEngine's unique selling points.
- •Work on a more robust script that overcomes 'busy' objections and quickly qualifies interest.
Email
- •Draft email templates for prospects who request more information, including calendar booking links.
Client
- •Provide insights on how to address prospects currently using competitor solutions.
Hello VelocityEngine team,
We're providing an update on the dedicated cold call efforts we've undertaken on your behalf for the week of July 6th, 2026. This week, we focused our efforts entirely on the "Velocity Engine Sam List" sequence, executing 34 dials.
Out of these dials, we successfully connected with 21 prospects, leading to 5 conversations that lasted over a minute. We observed a notable connect rate of 61.8%, which is promising. However, our conversation rate stood at 23.8% and we did not book any meetings during this period. We did have 2 prospects express interest in receiving more information, which we are actively following up on.
The feedback we received highlighted a few recurring themes. A significant portion of the numbers we dialed were incorrect or reached individuals who were not the intended prospects. Additionally, many prospects mentioned they were either too busy for a call or were already utilizing competitor platforms or in-house solutions. We've identified these areas as key bottlenecks to address moving forward to optimize our outreach.
We are already taking steps to improve these aspects. Our List Building team will focus on cleaning up the existing list and enhancing validation for future contacts. Our Strategy team will work on refining the messaging to better address competitor use and quicken prospect engagement, while our Email team will develop more effective follow-up collateral for those requesting more information. We'll continue to keep you updated on our progress.
Best regards,
The BizDev Labs team