Activity
- •Launched a new cold calling initiative covering 209 dials for Firm360
- •Engaged in 17 direct conversations with prospects
- •Generated 1 meeting booked and 1 referral
- •Identified several prospects currently using competitor solutions
- •Gathered feedback on current software usage and potential future interest
Metrics
- •Dials: 209, Connects: 17, Conversations: 6, Meetings: 1
- •Connect Rate: 8.1% (17/209)
- •Conversation Rate: 35.3% (6/17)
- •Meeting Rate: 16.7% (1/6)
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| Firm 360 3+ Firm Active List | 209 | 17 | 6 | 1 |
Dispositions
- •No answer189
- •Connected6
- •Not Qualified4
- •Using Competitor4
- •Bad/Wrong Number3
- •Gatekeeper1
- •Gave Referral1
- •Connected - Meeting Booked1
Client feedback
- •Several prospects are content with their current solutions like CCH or Carbon
- •A few prospects expressed openness to reconnecting towards year-end or mid-year for platform evaluations
- •Some prospects indicated not being the decision-maker for such solutions
- •Encountered a number of wrong numbers during outreach
Bottlenecks
- •High volume of 'No Answer' and 'Bad/Wrong Number' dispositions impacting efficiency
- •Prospects satisfied with existing solutions and reluctance to immediately switch
Next actions
- •Continue to nurture prospects who showed future interest for re-engagement
- •Focus on improving data quality for more direct connections
- •Develop tailored messaging to address common competitor objections
- •Follow up on the booked meeting and the referral generated
Action items by department
List Building
- •Review and refine prospect lists to minimize bad/wrong numbers
- •Source more accurate contact information for target ICP
Strategy
- •Analyze competitor landscape for differentiation opportunities
- •Refine value proposition to address 'satisfied with current solution' objection
Cold Calling
- •Implement strategies to increase connect rates and conversation durations
- •Practice handling objections related to current competitor usage
Client
- •Provide more detailed information on competitor differentiators
- •Share collateral or case studies for overcoming objections
Hi Team Firm360,
We're checking in with an update on our recent cold calling efforts on your behalf, covering the period of July 2nd to July 6th. This week, we completed 209 dials, navigating through our active list with dedication. While the volume of unreached prospects was significant, we did manage to connect with several key individuals, leading to meaningful conversations and a promising meeting.
Our efforts yielded 17 connects, from which we cultivated 6 conversations. We are particularly excited about securing one booked meeting and identifying one referral, showcasing positive engagement when we reach the right contacts. We're noting a pattern where many prospects are currently tied to competitor solutions or are not actively seeking a change, but some have expressed future interest.
Moving forward, we plan to refine our strategy to boost our connection rates and deepen our conversations. We'll be working closely with our internal teams to enhance list quality and develop more refined messaging that addresses common objections. We appreciate your continued partnership as we optimize our approach for better results.