Activity
- •Executed 378 dials targeting revenue cycle and HIM leadership.
- •Connected with approximately 8.7% of prospects.
- •Engaged in 14 conversations where we introduced Cleo Health's autonomous coding solution.
- •Successfully booked 1 meeting for a detailed discussion.
- •Encountered common objections around existing solutions or perceived lack of fit for autonomous coding.
Metrics
- •Dials: 378, Connects: 33, Conversations: 14, Meetings: 1
- •Connect Rate: 8.7% (33/378)
- •Conversation Rate: 42.4% (14/33)
- •Meeting Rate: 7.1% (1/14)
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| Cleo WIZA and LinkedIn List | 378 | 33 | 14 | 1 |
Dispositions
- •No answer334
- •Connected14
- •Not Qualified12
- •Bad/Wrong Number9
- •Using Competitor3
- •Busy1
- •Gatekeeper1
- •Wrong number1
- •Gave Referral1
- •Send More Info1
- •Connected - Meeting Booked1
Client feedback
- •Recurring theme: prospects state that their current coding processes are sufficient or that they are already using an external solution.
- •Several prospects indicated their roles don't directly involve implementing new coding technologies.
- •Identified some outdated contact information and non-work numbers.
- •One prospect requested more information to be sent.
Bottlenecks
- •High volume of voicemails and unpicked calls affecting connect rates.
- •Challenges in reaching decision-makers or individuals directly involved in acute care coding.
- •Need for clearer messaging to differentiate Cleo Health from existing solutions or to address perceived irrelevance for certain prospects.
- •Data quality issues with a notable number of bad/wrong numbers.
Next actions
- •Continue outreach to prospects in sequences who have not yet been connected with.
- •Refine scripts to proactively address common objections regarding existing solutions and roles.
- •Prioritize follow-up for the booked meeting and "Send More Info" disposition.
- •Strategize on improving contact data quality for future outreach cycles.
Action items by department
List Building
- •Review contact quality, especially for mobile numbers vs. work numbers.
- •Focus on lists with higher likelihood of acute care coding decision-makers.
Strategy
- •Develop refined messaging to counter 'not interested' or 'using competitor' objections.
Cold Calling
- •Adapt talk tracks to quickly qualify prospect relevance to acute care coding.
Email
- •Craft follow-up email for the 'Send More Info' request.
Client
- •Provide insights on ideal prospect titles/companies based on early feedback.
- •Share relevant collateral for 'Send More Info' requests.
Hi Cleo Health team,
We wanted to provide you with a quick update on our cold calling efforts from July 1st to July 6th. We've made a total of 378 dials with the goal of connecting with key decision-makers regarding your autonomous coding solutions. Across these dials, we managed to connect with 33 prospects, leading to 14 meaningful conversations. From these conversations, we are excited to report that we have successfully booked 1 meeting.
While we're seeing some good engagement, a primary challenge has been reaching the right contacts and overcoming immediate objections about existing solutions or perceived fit. We've noted several instances of prospects indicating they might not be the right person or are already using a competitor. Additionally, some phone numbers proved to be incorrect.
Moving forward, we're planning to fine-tune our approach by adjusting our call scripts to address these common objections more effectively and to better qualify prospects upfront. We'll also be focusing on list refinement to improve our connect rates and ensure we're reaching the most relevant individuals. We will continue to nurture the single booked meeting and follow up on the "Send More Info" request.
The BizDev Labs team