Activity
- •We completed 174 Dials on behalf of Cleo Health.
- •We connected with 21 prospects during our outreach efforts.
- •We held 10 Conversations that lasted longer than 60 seconds.
- •Prospects mainly indicated they were not a good fit or had wrong numbers.
- •We gathered valuable feedback on current competitive solutions and acute care focus.
Metrics
- •Dials: 174
- •Connects: 21 (12.1% connect rate)
- •Conversations: 10 (47.6% conversation rate)
- •Meetings: 0 (0.0% meeting rate)
Sequences run (1)
| Sequence | Dials | Connects | Convos | Meetings |
|---|---|---|---|---|
| Cleo Community Hospital Lst | 174 | 21 | 10 | 0 |
Dispositions
- •No answer143
- •Not Qualified10
- •Bad/Wrong Number8
- •Connected6
- •Send More Info4
- •Busy2
- •Gave Referral1
Client feedback
- •A significant number of prospects are not directly involved in acute care, leading to 'Not Qualified' dispositions.
- •Several prospects requested to be removed from calling lists due to lack of interest or being called on personal numbers.
- •Some prospects are already exploring or implementing autonomous coding solutions with other vendors.
- •We noted instances of incorrect phone numbers for prospects.
Bottlenecks
- •High volume of incorrect or non-responsive contact numbers.
- •Challenge in reaching decision-makers directly, often encountering gatekeepers or general disinterest.
- •Some prospects perceive Cleo Health's offering as outside their area of focus, particularly those not in acute care.
- •Existing vendor relationships and internal initiatives limit immediate interest in new solutions.
Next actions
- •We are performing a deep dive into call recordings for deeper insights.
- •We will refine targeting criteria to ensure a stronger fit with acute care roles.
- •We are requesting updated or verified contact lists.
- •We will adjust our messaging to address initial objections and competitive landscape.
Action items by department
List Building
- •Review and cleanse current prospect data for accuracy.
- •Focus on sourcing numbers for acute care-specific roles.
- •Prioritize mobile numbers to increase connect rates.
- •Ensure contact information adheres to do-not-call requests.
Strategy
- •Analyze call recordings to refine ideal client profile (ICP).
- •Develop stronger value propositions for acute care providers.
- •Strategize new approaches to overcome existing vendor relationships.
Cold Calling
- •Implement refined messaging to address common objections upfront.
- •Focus on verifying context early in calls to gauge fit more quickly.
Client
- •Provide insights on ideal job titles/roles for acute care decision-makers.
- •Share collateral or talking points on competitive differentiation for autonomous coding.
Hello Team Cleo Health,
We wanted to provide you with an update on our cold calling efforts. This week, we completed 174 Dials as part of the “Cleo Community Hospital Lst” sequence. We connected with 21 prospects, leading to 10 Conversations. While we haven't booked any meetings yet, we're gathering important insights into the market.
We're seeing some common themes emerge: a fair number of contacts are either not in acute care or have incorrect phone numbers. There’s also some pre-existing awareness or engagement with other autonomous coding solutions. We’ve identified a few key areas for refinement and are already taking steps to address these for a more impactful next phase.
We’re confident that by optimizing our targeting and messaging based on this feedback, we can improve our results. We've outlined specific actions our teams will be taking and would appreciate your input where requested to further sharpen our approach.
The BizDev Labs team